Johnson Brothers of Nevada begins AH+ Distribution in Las Vegas

January 2007:

Johnson Brothers of Nevada begin distribution of After Hours hangover relief in Las Vegas.

With the strong sales at the Harrah’s retail locations and the obvious demand in Las Vegas, Johnson Brothers are the best suited to make After Hours avaialble to the retail stores in Las Vegas.

“We expect to be in the best stores in the Las Vegas area in a short time” states Tim Hamblin of DTK, LLC. The demand for the rehydrating characteristics of our beverage just makes sense in such a fun and exciting city.

CEO Tom Pemble mentions “Our hope is that the millions of people enjoying the benefits of our product in Las Vegas will visit our website, place an order, and share the benefits with their friends.”

AH+ Available in Las Vegas

Hang Over Relief is now available in Las Vegas, NV. Beginning in June 2007 After Hours hangover relief is available in all Harrah’s Las Vegas properties’ retail stores. Be sure to ask for AH+, the premium beverage for rehydration, and replenish your body.

This includes the retail stores at:
Ceasars Palace
Paris Las Vegas
Flamingo Las Vegas
Harrah’s Las Vegas
Rio
Bally’s Las Vegas
Imperial Palace

After Hours announces new logo

DTK, LLC owners of After Hours or AH continue to expand in the Midwest and Texas, they have enhanced the apperance of their bottle.

CEO Tom Pemple states.

“We wanted to have the look that would appeal to a larger audience, some of our best customers are people that only drink occasionally, but found our drink to be a healthier alternative to energy drinks or sports drinks. Hence the BAND AID CROSS.

AH+ is a healthy combination of vitamins, minerals and electolytes, without the unhealthy sodium and high fructose sweetners.

After Hours contains:

Vitamin B3, which decreases day after fatigue
Vitamin B12
Vitamin B6 which helps maintain blood sugar levels
Electolytes that include glutamine for amino acids, potassium for rehydration, and sodium bicarbonate for reducing stomach acids.
Just enough caffeine to rid your head ache

AH is sweetend with Splenda and contains – no sodium,

AH is safe for diabetics and children.

Peoria, IL greets AH

Well known for its broad range of business and industry and diverse backgrounds, ages and income levels, After Hours chooses the Peoria, IL area for their test market

We are currently marketing our product with an emphasis on “hangover relief,” in a variety of visual and audio styles with the sole purpose of getting this product noticed-getting people who might not otherwise ever discuss hangovers talking about it- and ultimately generating sales. The response has been overwhelming.

Marketing Campaign:

This campaign consists of a television commercial, two radio spots, five billboards, a movie theater ad , point of purchase materials, promotional items, posters and the website. www.tasteAH.com

AH Launches New Beverage Test Market in Peoria, IL

July 2006:

Sales of 120,000 bottles in the first Month far exceeded the company’s goals and demand continues to grow. About 160 cases we sold during a recent promotional event in Lake of the Ozarks. AH+ is on pace to sell 250,000 bottles by August. Website activity is over 2000 hits per day.

What were the results of the market test?

Feedback has been overwhelmingly positive from the target audience (ages 21 – 48) as well as from people as young as 12 and old as 82. The combination of vitamins and minerals is good for any body at any time – and it tastes great. AH has been approached by distributors from several states, including Arizona, South Dakota and Utah, seeking opportunities to distribute the product.

After Hours Hangover Relief

December 2005:

After Hours begins to conduct business. DTK, LLC hires Target Flavors a Connecticut company, to develop flavors, Fortitech Vitamins a New York company to develop the vitamin and mineral mix and Columbine Specialty products to produce their new hangover relief beverage.

February 2006:

After Hours initial web site is lauched and DTK, LLC partners with Bradley University to conduct market research for the Peoria, IL pre launch.

March 2006:

Mancow Muller, Chicago syndicated radio host, launches the first After Hours promotion at World Famous Big Al’s in Peoria, IL

Peoria, IL is chosen to be the After Hours test Market for July 2006.